JAG

JAG Sports and Education Foundation.

This was a great brief to work on. JAG is an amazing foundation:

"The JAG Foundation inspires South Africa’s disadvantaged children to build a positive future for themselves, their families and their communities, by encouraging them to participate in various sport-related programmes. By instilling sporting values for life, we aim to create an environment for South Africa’s children to fulfil their dreams and thereby rebuild communities."

Basic concept: There is still "life" left in your discarded sport equipment (so change lives by by donating it to JAG).