Sandisk

The only backup you need. Sandisk. Reliable flash memory.

Basic concept: No matter what happens, if you backed up your work/music etc. with Sandisk, you're in good hands.

Hi-Tec

Hi-Tec. Featuring Ion-Mask.

These shoes are 100% waterproof, yet breathable (Hydro Management Nano Technology).

Concept: You will not understand how fantastic this shoe is until you're actually in the conditions it was made for and realise the extent of its functionality.

LOFOB

    LOFOB stands for League of Friends of The Blind.

We had an amazing and touching time at their establishment while learning what LOFOB is all about. We then put together this campaign for them at our internship.

Basic concept: Visually challenged people use their hands to guide themselves. By using beautifully photographed images with simple hand gestures and short messages we encourage people lend a helping and loving hand to assist.

Visit their website if you want to know more and to find out how you can help: http://www.lofob.org.za/

Hotel Formula 1

 

Hotel Formula 1. All you really need.

Basic Concept: There is nothing fancy about Hotel Formula 1. Why? Because it is not necessary.

Hyundai i10

Hyundai i10. Drive your way.

This car has a lot of great features. We chose to focus on the air conditioning which is a necessity for a lot of drivers and always a bonus for an entry level car - especially if it doesn't compromise the car's power.

Basic concept: The weather/temperature is irrelevant because you can "create your own climate".

JAG

JAG Sports and Education Foundation.

This was a great brief to work on. JAG is an amazing foundation:

"The JAG Foundation inspires South Africa’s disadvantaged children to build a positive future for themselves, their families and their communities, by encouraging them to participate in various sport-related programmes. By instilling sporting values for life, we aim to create an environment for South Africa’s children to fulfil their dreams and thereby rebuild communities."

Basic concept: There is still "life" left in your discarded sport equipment (so change lives by by donating it to JAG).

McDonald's

Tactical print and tabloid for Election Day special.

Cadbury's Tempo Power Nut

Tempo Power Nut TV Commercial - No ordinary experience